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Definitive Guide to Use Rich Snippets in Your Vide

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We add rich snippets to videos to increase click-through rates and drive additional traffic. Rich snippets are vital because they add extra information to the videos, and make them stand out in the search results. It is recommended to enroll in an advanced course in SEO and learn tricks to use rich snippets nicely in your source code.

The easiest way to add rich snippets to videos is to install a rich snippet plugin. The Rich snippet is a term that describes structured information markup, which is used by site operators, to allow search engines to better understand the type of information contained on each website. Notably, major search engines have used this step to present richer search results. Hence, they allow users to find information more easily.

Given below are basic instructions that should be followed when using rich snippets in videos.

Select the most appropriate rich snippet plugin
Select the all in one Schema.org
Select WR rich snippet add-ons
Focus on structured data testing tool

1- Select the Most Appropriate Rich Snippet Plugin

Many users prefer the All-in-One Schema.org rich snippet. It is a free plugin, but it appears to lack many options, such as add-ons and settings. On the other hand, WP rich snippet has an extensive setting with different color options. It also provides user submitted reviews coupled with documentation to provide support.

Notably, a good plugin should have no flaws as well as any requirements of technical skills. It should have many features and should provide support to common rich snippet forms.

Additionally, it should be easy to configure and should provide additional snippets to different posts.

A good plugin must be highly customizable and must be attractive and appealing to customers. Furthermore, it should also have options for the following;

Color customization
Rating criteria
User review
Ability to add markup anywhere

2- All In One Schema

The All In One Schema is an important option because it is easy to install and activate. It has a customization tab that is equipped with styling options. These options are characterized by various benefits, such as the ability to add user reviews. It also provides users with an opportunity to customize colors, add photos, as well as video.

The All in One Schema is designed using robust plugin settings and supports a majority of data types. This option is also beneficial because of its attractive markup when compared to other rich snippet plugins. Additionally, this schema also provides a possibility to add markups to either the top or the bottom sections of a post.

Its major disadvantage is that it is costly. Its ultimate plan is quite expensive. Consequently, the add-ons must be bought separately and lack support to the event rich snippet data type. Nevertheless, the availability of properties depends on the content type and the number of properties that are needed in the structured data.

3- WP Rich Snippet Add-Ons

The WP rich snippet add-on has a customizer that is intended to alter the color ratings and links. It allows users to leave their review through a front-end end entry submit.
It is usually preferred since it can result in increased ranking associated with its value. Due to its similarity to the data and ranking table add-on, it enables readers to make comparisons on products and services quickly.

4- Structured Data Testing Tool

Running any URL through the Structured Data Testing Tool is an important option because it ensures that the rich snippet is functional. This is evident by observing any good text.
Apparently, one of the main challenges of the tool, the application of structured data markup with various events, is intended for future incidents. Based on the video content, this applies to the embedded video content on the site and necessary to show changes in timing and production. Further, it may focus on licensing, the producer of the video, the venue, and if the content of the product is family friendly.


Rich snippets have been used and adopted by various search engines to provide the best result. After adding the rich snippets, the fact that a customer uses a structured data markup on the site may not automatically translate well for a search engine that displays the rich snippet for the content. Therefore, as mentioned the standard solutions to use rich snippets is to focus on the following options;

Use a validated rich snippet key
Add markup to the pages
Understand and be aware of the structured data solutions

Latest Activity: Nov 08, 2017 at 10:54 PM

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