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Building Successful Influencer Marketing Campaigns

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Emarketer suggests that “81 percent of marketers who have used influencer marketing judged it to be effective.”

Influencer marketing can help to share your message with a large audience base and increase the number of conversions.

The popularity of digital ads is already on the decline. Now the time is ripe to grow your business through influencers.

Here are 5 key ways to create successful influencer marketing campaigns.

1. Create Your Ideal Influencer Persona

Your ideal influencer should be someone whose posts reflect your brand’s ideology.

It is important never to try to coerce an individual into promoting your brand stories. The influencer needs to be relevant to your audience, have a large number of loyal followers, appear authentic, be active on social channels, and post frequently.

Do not fall into the trap of choosing influencers based solely on the fact that they have the greatest number of followers. Instead, choose influencers with the most engaged followers.

2. Keep Your Target Audience in Mind When Using Hashtags

With hashtags, it’s not all about your brand! Instead, it’s about your audience. Many brands try simply to cover their brand in hashtags and as a consequence fail miserably. The key to a good hashtag is creating something relatable and/or funny that everyone can engage with. Expedia’s #ThrowMeBack concept is an example of a huge success in this area. The company asked customers to tag their nostalgic #tbt posts with the hashtag #ThrowMeBack. Expedia provided ten winners the opportunity to revisit the places where the photos were taken and recreate them.

3. Don’t Blow the Budget on Just One Influencer

Many brands make the mistake of spending their entire budgets on just one influencer. This is a mistake; having many “micro-influencers” will generate numerous ripples that together increase your chances of conversions. Micro-influencers may not have huge followings like celebrities, but their audiences may actually trust them more.

4. Get the Timing Right

Influencer marketing will fail if you don’t get the timing right. You need to send out a message to your influencers and synch with them on the best time to launch a hashtag. It’s usually best to start a hashtag campaign at a time when competition is low, since this increases the chances of its going viral.

5. Measure Your Results

Everything is a waste if you are not tracking outcomes properly. It is recommended that marketers set proper KPI’s, such as the number of followers, likes, comments, organic visits, and so on, that can be compared before and after an influencer marketing campaign. The results will show you the exact ROI so that you can adjust future campaigns accordingly.

Influencer marketing is a highly effective way to reach and resonate with customers. Push marketing is on the way out, and more and more people are using ad blockers. Having individuals promote your services is an awesome way to reach out to potential customers.

Latest Activity: May 29, 2017 at 3:39 AM

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